Online dating industry report
Online dating revenues are growing 10 percent to 15 percent per year, on track to hit one point nine billion dollars within three years, according to Piper Jaffray.The pullback in consumer spending hasn't slowed down the industry at all: if anything it seems to have made Americans more eager to settle down.
And as the stigma of meeting a match online falls by the wayside, the industry's growth is accelerating.That hard-to-imagine prospect was e Harmony’s reality when it first launched 16 years ago.Users created a dating profile, filled out a 450-item questionnaire, Tech This Dating App’s New Incarnation Is for Millennials Looking for a Serious Mate As a young man walks into a theme park, the words “Dating Apocalypse” illuminate the entrance.All these premium services face competition from free sites like Plentyoffish.com, which is ad supported sites. Forty one percent of online daters say they also use sites like Facebook to find dates.
But so far the explosion of social networking hasn't proven a threat to paid sites.Some dating websites have already realized the trend and are churning out mobile versions to stay afloat in the market.